Zenfolio AI Statement

ZenfolioAI 

AI can be a double edged sword–used wisely it holds the potential to revolutionize the way we work: reducing drudgery, enhancing effectiveness and opening new creative vistas. AI, used recklessly can ignore intellectual and creative property rights, be used without acknowledgement or compensation for the work of creators, undermine privacy, present opinion as “fact”, and deliver information that is inherently biased. At  Zenfolio, that duality informs and shapes our approach. We believe in the potential of AI to support photographers’ business success, and when we use AI we are doing so with acute sensitivity, responsibility and accountability to protect and advance your work.

Our Commitment

AI and the capabilities it enables can bring real efficiencies and creative possibilities, but for professional photographers and the broader photography industry, it also can present  structural, economic, and ethical downsides.

In the worst case, photographers’ work has been used to train systems that directly compete with them, usually without their consent. This undermines trust and negatively impacts photographers’ livelihoods.

At Zenfolio, we believe that photography is personal. So is our approach to AI. We know photography is more than a job; it’s your craft, your business, your livelihood. That’s why, when we introduce AI tools the focus is on respecting you and helping your workflows. We don’t and won’t deploy AI to interfere with or modify your content. We also don’t allow third parties to exploit those things.

The forefront of technological innovation

We are using AI to build intelligent tools that help your business.  Zenfolio is not in the Content creation business, we are there to support your content creation and help you be the most efficient in delivering your creative experience to your customers.

Transparency You Can Trust 

One goal is to protect your IP by actively preventing 3rd parties and AI applications from scraping your images, ensuring your creativity and work is not used to enrich or build LLMs.

We want you to know exactly how your tools work and how to get the most value out of Zenfolio. Creating a personalized experience is important to us, we never use your images and client information without the explicit awareness and/or permission of your customers. Your work stays yours. Always. 

AI is the beginning of its evolution and given we don’t know what future uses will emerge, we do commit to keeping you fully informed about what we are doing with AI and why.

You are in Control

You can tailor the experience to fit your style and needs. ZenfolioAI doesn’t make creative decisions. You do.