Zenfolio Press Room

Press enquiries to [email protected].

Zenfolio Acquires Format to Expand Services for Photographers

MENLO PARK, CA – Zenfolio, the leader in creative and business solutions for photographers, announced that it has acquired Format, a major website-building platform and marketplace based in&

Zenfolio launches new reimagined, future-forward platform in the UK

MENLO PARK, CA – Zenfolio, the market leading website builder and business resource for photographers, today announced that its revolutionary new platform is now available in the UK. Following a successful laun

Zenfolio Expands BookMe with Automated Workflow and Commerce to Save Photographers 40 Hours Every Month

Menlo Park, CA – Zenfolio, the market leading website builder and business resource for photographers, is launching an enhanced version of BookMe, an advanced tool that automates booking, scheduling, gallery creati

Rangefinder

Zenfolio Acquires Format to Become A Powerhouse of Business Solutions for Photographers

As Zenfolio acquires Format, the plan is for Zenfolio to position itself as “one of the most comprehensive services for photographers and artists.”

DPReview

Photo portfolio platform Zenfolio acquires website-building platform Format

There's been a large shakeup in the photo website sphere. Zenfolio announced today that it has acquired Format, a major website-building platform and marketplace based in Canada. Zenfolio has offered Software as a Service (SaaS) business solutions for photographers since 2006. Format has been live since 2010. With today's acquisition, Zenfolio is positioned as one of the most comprehensive services for photographers and artists.

European Business Magazine

Zenfolio launches new reimagined, future-forward platform in the UK

Zenfolio, the market leading website builder and business resource for photographers, today announced that its revolutionary new platform is now available in the UK.

Brandfetch

Zenfolio’s Rebrand

In our next #RebrandSeries, we interviewed Jason Egnal CMO of Zenfolio, Inc Jason shared the story behind their new logo and font type, what he would have done differently in their rebranding process, and “The Bigger Picture”.

Logos

zenfolio logo with tagline

Images

Our logo.

One of the ‘O’s in Zenfolio will represent the ‘lens’ of the camera, but without resorting to the typical camera design cues we have seen on so many photographic logos. This will create a dynamic, ever-changing aesthetic that captures the energy of photography and takes you on a visual journey.

The ‘lens’ would reflect a mix of graphics, photography, colors and animation techniques when it is rolled into brand launch communications.

Logo guidelines.

  • Zenfolio curated artwork.
  • ‘O’ as ‘floating lens’ in three brand colors.
  • On white background, circles to be multiplied for transparent layered effect.

Logo safe space.

  • The safe space for the logo is a margin of the height of the “Z” around the logo‘O’ as ‘floating lens’ in three brand colors.
  • The margin is measured above and below the letters, ignoring ascenders and descenders in the “f” and “l”

Logo usage.

Logo and tag line.

zenfolio logo with tagline
  • The tag line to sit between ‘f’ and ‘o’.
  • Capitals only when sitting with logo.
  • Font: Nunito Sans Light.
  • Logo safe space still applies.

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